I step into broken CRM environments and rebuild them into systems sales and marketing teams can actually trust — 7+ years across SaaS, agencies, and multi-client consulting.
I'm Stephany Russell — a HubSpot Administrator and RevOps specialist operating under the Syncstar Ops banner. I've spent 7+ years across SaaS companies, HubSpot agencies, and multi-client consulting engagements, stepping into broken CRM environments and rebuilding them into systems teams can actually rely on.
I'm comfortable owning a full tech stack solo — data integrity, architecture, permissions, integrations, cross-team alignment. I've built campaign attribution frameworks from scratch, rebuilt MQL funnels, automated post-sale workflows, and designed SDR team infrastructure.
Currently HubSpot Admin at Storesight and running Syncstar Ops as a fractional RevOps practice — right now that includes a full 0→1 HubSpot buildout for a PEO advisory firm.
Not "I've used HubSpot." I build inside it — property architecture, lifecycle frameworks, complex multi-branch workflows, and Lead object modeling.
Operations isn't about the tool — it's about designing data flows that reflect how your business actually works, and building them to scale.
The lifecycle stage no one backfilled. The filter logic creating ghost contacts. The Jira story no one wrote. I catch what others miss and close the loop.
Identified that 276+ SALs were showing zero attribution value. Mapped every contact entry point — API forms, UserGems, Shelfgram, GoToWebinar, meeting links — and built a priority hierarchy of reliable signals. Leadership can now report on pipeline and revenue by source for the first time.
Rebuilt the MQL funnel using HubSpot's Leads object. Defined real qualification criteria combining behavioral and explicit signals, built lead scoring logic, and automated routing and rep accountability. MQLs went from being ignored by sales to being trusted and actioned.
Built a complete post-sale automation system: onboarding tasks trigger on Closed Won, renewal deals are auto-created, and a 90/60/45-day touchpoint sequence keeps CS proactive on renewals, contractions, and at-risk accounts.
One-time audit, full rebuild, or ongoing fractional ownership — drop me a line and let's figure out what your stack actually needs.
stephany@syncstarops.com linkedin.com/in/ssrusse ↗